Introducing PowerTalking, an E Source podcast

We’re excited to launch our new podcast, PowerTalking, where we’ll be chatting all things energy with various utility experts and energy nerds. Every other month, we’ll bring you a new episode chock-full of utility news, trends, and recommendations.

Some of the topics we plan to discuss are:

E Source award season: Submit your ad campaigns or customer or employee initiatives today!

It’s award season! No, we aren’t referring to the GRAMMY Awards or the Oscars. We’re talking about our very own award season here at E Source. If you’ve got work from the past year you’re proud of (and we know you do!), consider entering the Utility Ad Awards Contest or Achievements in Customer and Employee Experience to get the recognition you deserve.

How using ethnographic research and design thinking ensures program success

From electric vehicle (EV) adoption to brand reputation and from smart homes to marketing initiatives, putting customers’ needs first when building or revamping your programs will make sure that your offerings resonate with customers and meet their needs. But it can be challenging to know where to begin to understand how customers feel about their utility experience and what they desire moving forward. We believe in the power of ethnographic research.

How COVID reshaped social media for utilities

As the world began to shut down in early spring 2020, no one was prepared for how to manage, let alone communicate about, what was to come. Utility social media managers could pull from their experience as crisis communicators during emergencies and storms, but they didn’t have a script for communicating to customers about a yearlong global pandemic.

E Source hot topics: The next phase of COVID-19 communication plans and designing a successful chatbot strategy

We’re still offering up six complimentary pieces of content to members now through the end of the E Source Forum 2021. If you’re a current subscriber to one (or a few) of our research and advisory services, you can enjoy up to six pieces of content outside of your membership.

Throughout this limited-time offer, we’re highlighting what’s been popular every month. Here’s what everyone’s reading in May!

Global Accessibility Awareness Day: E Source and accessibility

Today we’re proud to be celebrating the 10th annual Global Accessibility Awareness Day (GAAD), which aims to spread awareness and start discussions around online accessibility. There are more than a million people in the US who have disabilities or impairments that affect their online experience. E Source is on a mission to support them by creating an accessible experience on our website, and we want to help you optimize your user experience (UX) by sharing some of how we do it.

Tips for educating and protecting your utility customers from scams

Your customers are being bombarded with fraudulent phone calls about service disconnections, exorbitant bill totals, and nonexistent government programs. Strangers knock on their doors, posing as utility staff. All these solicitations lead to potential crimes that you can help prevent by teaching customers how to identify and report scams.

How to use ethnography to build energy equity

Plans for the E Source Forum 2021 are well underway, and we’re thrilled to be offering a hybrid experience this year. Those who wish to attend in person are welcome to join us in Denver. Those who can’t make it to the Sheraton Denver Downtown have the option to tune in online.

We’re counting down the days until we see you again, so we thought it’d be fun to revisit some of the great moments from the E Source Forum 2020.

How Canadian utilities can help their low-income customers

According to data from the 2021 E Source Canadian Residential Customer Insights Survey, which feeds the E Source Canadian Residential Customer Insights Center, 26% of Canadian customers reported that they were very concerned with the affordability of their home’s electricity costs.

Is the all-electric Ford F-150 Lightning a game changer for EVs?

Ford, whose revenues are forecast to grow slowly (5.21% per year), recently unveiled its all-electric 2022 Ford F-150 Lightning, marking a new chapter in electric vehicle (EV) model announcements, which have been flooding in over the past couple of years.