E Source hot topics: Building-electrification and indoor agriculture efficiency programs

Summer is heating up and so is our current promotion of six complimentary pieces of content to all members. This exclusive promo will be available from now through the end of the E Source Forum 2021. Don’t miss out on this offer—the Forum will be here before you know it!

Don’t know where to start? Here are a few reports that have been popular this month.

Simple tips for marketing smart home technologies to your utility customers

The majority of US and Canadian consumers use smart technology every day in the form of a smartphone. According to the Pew Research Center, 85% of Americans own a smartphone. In Canada, that percentage is slightly higher, says Statista, an online statistics database. In fact, most aspects of our lives are changing due to smart technology—from communications, cities, healthcare, transportation, manufacturing, and even our homes.

E Source OneInform’s data science puts predictive data to work for you

Feeling overwhelmed by all the data your utility gathers? Not sure what to do with it? You’re certainly not alone. That data has a lot of power if you just know how to unlock it. E Source OneInform holds the key.

What are the pros and cons of smart city initiatives?

This spring, Dale Pennington, president of E Source Technology Planning and Implementation Consulting, moderated a Smart Cities Connect panel titled “Unveiling universal benefits and challenges within smart cities.” Panelists Nicole Pennington, senior manager at E Source; Andrew Halbrook, public works

The newest trends in digital marketing: A guide for utilities

Curious about the latest digital marketing trends but don’t have the time or resources to experiment with them? To help you decide if they’re worth adding to your marketing strategy, we’ve compiled our research on augmented reality, Nextdoor, podcasts, interactive content, and user-generated content. We’re also sharing examples of these trends in action from inside and outside of the utility industry.

E Source hot topics: Optimizing residential battery storage programs and prepay programs

From now through the end of the E Source Forum 2021, we’re offering up six complimentary pieces of content to all our members. Every month we pull together some of the most viewed pieces to help you navigate this exclusive offer. Here’s what’s been hot this month!

Are your smart thermostat DR programs taking customers by surprise? Trust-building communication strategies

While doing some summer reading, I stumbled scross articles such as Are power companies taking over your thermostat? and Your thermostat may adjust itself and noticed a theme. Overheated residents are discovering that their thermostats are changing settings on their own—alarming!

Using data science to rethink customer programs: A fireside chat with the Institute for Electric Innovation

Earlier this summer, E Source CEO Ted Schultz sat down with the Institute for Electric Innovation and Portland General Electric (PGE) for a fireside chat as part of the Thought Leaders Speak Out 2021: Engaging Customers with Technology series. The program brings together utility executives to share results and lessons learned from successful customer-engagement projects.