There’s room for improvement in marketing your programs and services, especially related to low-income customers and paperless billing. More than two-thirds of respondents (67%) said they didn’t use any programs or services provided by their utility in the past 12 months. This group cited lack of awareness and information as the top reason for not participating in programs: 29% said they weren’t aware that their utility offered any programs or services and 7% said they couldn’t find any information about the programs offered by their utility.

There’s room for improvement in marketing your programs and services, especially related to low-income customers and paperless billing. More than two-thirds of respondents (67%) said they didn’t use any programs or services provided by their utility in the past 12 months. This group cited lack of awareness and information as the top reason for not participating in programs: 29% said they weren’t aware that their utility offered any programs or services and 7% said they couldn’t find any information about the programs offered by their utility.