Results from the 2018 E Source Utility Marketing Survey

NOTE: This event has already taken place. See below for recording, event description, and link to download the presentation slides.

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Download web conference slides (PDF)

Utility marketing teams are often spread across departments, and their efforts vary from utility to utility and with differing degrees of success. The E Source Utility Marketing Survey collects information on strategies, budgets, and metrics for campaigns that target residential and small and midsize business customers. In this web conference, we’ll share the results of this survey, revealing any trends and best practices that can help you improve the effectiveness of your utility’s marketing efforts.

You’ll learn:

  • Metrics: the metrics utilities track to gauge the success of a marketing channel
  • Budgets: residential and business marketing spending as well as how your peers plan to spend their budgets in 2018
  • Strategies: effective marketing techniques by customer segment
  • Organization: marketing department structures and number of full-time equivalents dedicated to marketing

Speakers:

Meredith Ledbetter, Senior Analyst, Marketing and Communications, E Source

Laura Ruff, Research Analyst, Market Research, E Source

For more information about attending this event, please email us or call 1-800-ESOURCE (1-800-376-8723).

America/New_York Budgets Campaigns Organizational structure Planning Targeted marketing Voice of the customer (VOC) - Laura Ruff, Meredith Ledbetter