Optimizing Con Edison’s electric vehicle messaging through ethnographic research

Clone of North American households waste $7 billion annually in phantom power

The biggest energy consumers in homes or offices include little-pondered technologies such as aquariums and video game consoles, according to the E Source White Paper “Mind the Gap: Taking a Comprehensive Look at Plug Load Energy Use.” E Source found that although new advances and utility incentives have made some technologies (such as lighting) more energy efficient, the proliferation of plugged-in gadgets is erasing many of those gains.