E Source Announces Winners of 2011 Utility Ad Awards Contest

E Source announced the winners of its 2011 Utility Ad Awards Contest at the 24th Annual E Source Forum in Denver, Colorado. Top honors went to Georgia Power and Tennessee Valley Authority for first and second place, respectively, in the category of Best Overall Campaign. The contest was open to U.S. and Canadian electric and gas utilities.

Utility Ad Awards Contest

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This is the logo for the E Source Utility Ad Awards Contest


It’s time to showcase your utility’s best ads and take credit for the creative effort that made them so effective. E Source is looking for ads that have delivered a clear message and proven effective, all while also being visually appealing. Submit your ads by Friday, May 27, 2022, to be considered in this year’s awards!

North American households waste $7 billion annually in phantom power

The biggest energy consumers in homes or offices include little-pondered technologies such as aquariums and video game consoles, according to the E Source White Paper “Mind the Gap: Taking a Comprehensive Look at Plug Load Energy Use.” E Source found that although new advances and utility incentives have made some technologies (such as lighting) more energy efficient, the proliferation of plugged-in gadgets is erasing many of those gains.

Utility Ad Awards Contest winners


 

An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Lucia Riley, SAS Institute; Joshua Olmstead, Paper City Digital; Tracy Gehrts, JobsOhio; and A.J. Schmitz, Progressive Marketing Group Inc. We honored the winners at a special awards session at the E Source Forum 2022.

How photovoltaic systems and distributed generation will disrupt the utility industry

A confluence of conditions is making photovoltaic (PV) systems attractive to your business customers like never before. Rapidly dropping prices, better vendor business models, and sustainability goals are driving rapid growth in PV adoption, and this is only the beginning. Reliability concerns are driving renewed interest in customer-sited generation and cogeneration.