Which of your residential customers are going solar and why?
Rachel Cooper

A growing number of US residential customers are installing solar panel systems at their home. Who are these customers and what’s motivating them? This infographic highlights findings from a recent survey of more than 32,000 US households conducted by E Source and The Nielsen Company to better understand residential customers’ energy use and their attitudes about solar panel systems. Learn more about this survey and how we analyze the data in the E Source Residential Customer Insights Center.

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0 Attitudes and perceptions Campaigns Market penetration Segmentation Solar programs Solar technology Voice of the customer (VOC)