Rachel Cooper is responsible for strategic planning, account engagement, team management, and project execution. She manages and oversees the market research studies conducted at E Source and works collaboratively across the research department to publish data and findings, with one goal in mind: to help E Source members better understand and interact with their own customers. Rachel has led the development of successful and groundbreaking software, data analytics, and market research products during her 11 years with E Source. And she brings more than 20 years of market research experience to E Source, previously having managed omnibus resident and policy surveys for local governments throughout the US. She earned a BA in sociology from South Dakota State University and an MA in clinical sociology from the University of Northern Colorado. She also holds a Insights Professional Certification (IPC) from the Insights Professional Certification Board for the Insights Association.