Weather is the most significant challenge for electric utilities when ensuring reliability. Preparing for storms requires reliable, actionable intelligence beforehand.
With E Source's Storm Insight Analytics, utilities gain a comprehensive view from asset conditions to vegetation risks. Our data-driven insights offer a granular understanding tailored to your system.
The right tools help utilities plan efficiently, keep customers informed, and manage storm responses effectively—before, during, and after the storm.

Customer personas, also known as avatars, serve as the focal point of your messaging and help you understand who your customers are. Personas remind you to consider your customers’ perspectives, values, pain points, and emotions when marketing to them. You can use this information to communicate in a way that resonates with your ideal customers.

Whether you’re refreshing, redesigning, or reintroducing your brand, effectively communicating the details of your rebrand is essential for maintaining strong customer relationships. Create communications that proactively answer customers’ questions, explain why you’re making changes, and highlight how they’ll benefit.

By making sure your customers know you have their best interests at heart, your utility can put your customers at ease and leave them excited about this next step.

Since 2002, E Source has been conducting the Digital Metrics Survey to learn about utility customers’ use of digital contact channels for key journeys and other digital activities. Our analysis of the data will help you discover how your utility compares to other utility-reported metrics.

There’s room for improvement in marketing your programs and services, especially related to low-income customers and paperless billing. More than two-thirds of respondents (67%) said they didn’t use any programs or services provided by their utility in the past 12 months. This group cited lack of awareness and information as the top reason for not participating in programs: 29% said they weren’t aware that their utility offered any programs or services and 7% said they couldn’t find any information about the programs offered by their utility.

There’s room for improvement in marketing your programs and services, especially related to low-income customers and paperless billing. More than two-thirds of respondents (67%) said they didn’t use any programs or services provided by their utility in the past 12 months. This group cited lack of awareness and information as the top reason for not participating in programs: 29% said they weren’t aware that their utility offered any programs or services and 7% said they couldn’t find any information about the programs offered by their utility.

There’s room for improvement in marketing your programs and services, especially related to low-income customers and paperless billing. More than two-thirds of respondents (67%) said they didn’t use any programs or services provided by their utility in the past 12 months. This group cited lack of awareness and information as the top reason for not participating in programs: 29% said they weren’t aware that their utility offered any programs or services and 7% said they couldn’t find any information about the programs offered by their utility.