NOTE: This event has already taken place. See below for recording, event description, and link to download the presentation slides.

Download the slides | Brand storytelling on social media

Storytelling is a powerful method of engaging customers and the public. And social media is an effective channel in which you can tell those stories in a dynamic way. To stand out in the marketplace, you’ll need to deliver authentic, trustworthy, and compelling stories about your brand.

Social media strategies have evolved over the years, with changes to internal organizational structures and refined goals to tell brand stories better. In this peer exchange, which is exclusive to members of the Tennessee Valley Public Power Association, we’ll discuss how to set your utility social media team up for success. And we’ll explore how to use social media to better communicate your utility’s stories and improve brand perception.

This exchange covers:

  • Insights from the 2021 E Source Social Media Survey
  • Social media trends from across the industry
  • Examples of utility social media campaigns
  • Goals and success metrics for social media programs
  • Tips for creating strong storytelling

Through E Source exchanges, you can build a topic-specific network of utility professionals who can help you find solutions to your toughest challenges.

Moderator:

Jessica Bailis, solution director, Marketing and Communications, E Source

Who should attend:

Tennessee Valley Public Power Association utility members who are interested in brand storytelling on social media.

Questions about this event? Send us a message.

An exchange for members of the Tennessee Valley Public Power Association America/New_York Brand and reputation Content strategy Corporate citizenship Corporate initiatives Employee engagement Employee recognition External communications Social media Digital media Social media marketing - Jessica Bailis