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Laura Ruff Agard specializes in collecting and analyzing data on distributed energy resources (DERs). In her role at E Source, she conducts voice-of-the-utility and voice-of-the-customer surveys, and then analyzes the data using SPSS and Excel. Using the data from the surveys, Laura writes and creates reports and graphics. Her goal as a market research analyst is to pull together the information utilities need to improve their DER programs and marketing efforts and to help them make a business case for new DER initiatives. Laura earned a BS in mechanical engineering from Colorado State University. She then spent over four years in energy consulting, conducting fieldwork and analysis for rebate and incentive program evaluations.

Laura Ruff
Laura Ruff Agard
Senior Analyst, Market Research Customer transactions Distributed energy generation Market research Segmentation Voice of the customer (VOC) Voice of the utility (VOU) https://www.linkedin.com/in/laura-ruff/