Daniel Molvik, a senior consultant with the E Source Consulting and Advisory Services, specializes in customer experience and market research for the utility industry. Daniel has more than 13 years of energy industry experience over a range of operational and research roles and extensive knowledge of qualitative and mixed-methods research designs, demand-side management (DSM) program design and evaluation, and customer and trade ally engagement. He also has experience in conducting ethnographic interviews, facilitating focus groups, and leading customer experience studies. Daniel started his professional career at Puget Sound Energy, and he holds a BA in policy, ethics, and human behavior along with a MA in energy policy studies from the University of Washington. Daniel also has a MA in industrial and organizational psychology from Seattle Pacific University, where he completed all coursework in the PhD program track.