Bill LeBlanc draws on his experience in the energy industry to provide insight into where the industry is going and help create E Source products that will serve its members. Bill has more than 20 years of experience in strategic marketing, new product development, pricing, market research, demand-side management, and social marketing. He focuses on helping utilities understand how their products and services can help customers. He specializes in maximizing marketing effectiveness, electric vehicle marketing, and design thinking. Before joining E Source, Bill worked for six years as a director at Barakat & Chamberlin, a national consulting firm. He also founded and served for several years as president of the Association of Energy Services Professionals. Bill was a project manager at EPRI from 1988 to 1991. He also had stints at Apple and Disney in his early days. Bill holds a BS and an MS in mechanical engineering from Stanford University and a BA in management economics from Claremont McKenna College.