Adam Maxwell designs, develops, and implements new products for the electric and gas utility industry, with a focus on human behaviors and design thinking. He brings human-centered design to utilities across the US and Canada through collaborative research services, workshops, and consulting. Adam builds utilities’ empathy for customers, asks challenging questions, encourages people to get out of their comfort zones, and inspires new ways to meet evolving consumer needs. For 10 years, he has helped utilities optimize their energy-efficiency, demand-response, solar, and distributed energy resource programs. Adam has a BA in psychology from Wesleyan University.