Abbas Madad designs and implements market research studies and analyzes results with an eye toward a meaningful interpretation of the data. He focuses on issues related to customer experience and energy efficiency, specifically for a residential domain. Abbas has more than six years of experience in survey research. Prior to joining E Source, he conducted market research within the CPG, banking, and telecom industries for a renowned multinational market research company, working closely with clients from the private sectors. Abbas earned an MS in international business and marketing from The Dundee University in Scotland and an MBA in marketing from the Hamdard University in Pakistan.