E Source Utility Ad Awards contest winners 2016


Looking for this year’s E Source Ad Awards winners?

An independent group of judges selected the winners based on message, creativity, results, call to action or brand connection, and overall impression. Judges included Mindy Cheval, University of Colorado at Boulder, School of Journalism and Mass Communication; Connor Tubridy, Egg Strategy; Lucia Riley, SAS Institute; Dr. Nancy Boykin, Colorado State University; and Max Walter, Hollister Creative. Winners were honored at a special awards luncheon at the 2016 E Source Forum. Check out the E Source Flickr stream for photos from the luncheon.

NOTE: Click on the thumbnail images below to open the full-sized ad in PDF format.

Best Overall Campaign for Investor-Owned Utility

First place: Southern California Gas Co.

Television Ad

 

Video Ad

 

Radio Ad

Solar

Second place: Idaho Power

Residential Print Ad


 

Television Ad

 

Best Overall Campaign for Non-Investor-Owned Utility

First place: OUC

Residential Print Ad

Outdoor Ad

Radio Ad

Streetlight

Second place: Sacramento Municipal Utility District

Print, Digital, Outdoor, and Social Media Ads


 

Television Ad

 

Video Ad

 

Radio Ad

Solar

Best TV/Video Ad

First place: Hydro One

 

Second place (tie): Puget Sound Energy

 

Second place (tie): Tennessee Valley Authority

 

Best Radio Ad

First place: Hydro One

Toss the Heavyweights

Second place: Manitoba Hydro

LED Campaign

Best Residential Print Ad

First place: Toronto Hydro-Electric System Ltd.

Second place: Union Gas

Best Business Print Ad

First place: Toronto Hydro-Electric System Ltd.

Second place: APS

Best Outdoor Ad

First place: Austin Energy

Second place: SRP

Best Digital Ad

First place: ComEd

Second place: OUC

Best Social Media Ad

First place: KCP&L

Second place: FortisBC​

Crowd-Pleaser

Ameren Illinois


 


View this year’s E Source Ad Awards winners

0 Brand and reputation Campaigns Digital media Outdoor advertising Print Radio Social media marketing Television (TV) Video