Data science best practices: Do’s and don’ts for customer experience
Jeffrey Daigle

Thanks to cheaper processing power and better algorithms, data science is easier to apply than ever. This change will invariably impact the experience customers have with their utility. However, like with any new development, it’s important to understand what you should and shouldn’t do to leverage data science outcomes. This ebook explains how utilities can effectively use data to enhance their customers’ experience.

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0 Customer experience Customer personas Data science Targeted marketing